Post by twinpinesmt on Nov 8, 2005 13:40:00 GMT -5
www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/11-07-2005/0004209837&EDATE=
Series Gives Unprecedented Access Into the Lives of Professional Bull Riders
LAS VEGAS, Nov. 7 /PRNewswire/ -- TLC executive vice president and general
manager David Abraham announced today that the network will debut a new 10-
part series BEYOND THE BULL, to premiere on Tuesday, January 17, 2006 at 9 PM
(ET/PT). "In launching a series like BEYOND THE BULL, we turn our lens on a
group of men who have a passion for life -- and risk it -- each and every
weekend," noted Abraham. "BEYOND THE BULL is a natural addition to TLC's
programming slate as these stories touch viewers and ignite an appreciation
for living life to its fullest while engaging in one of the world's most
dangerous sports."
Based on a Scarborough Sports Marketing survey, the number of people who
watched or attended a Professional Bull Rider (PBR) event ballooned by 52
percent from 2002 to 2004, making it the fastest-growing professional sport in
America. And -- with a fan base of 16 million -- the dynamic sport that
officially broke off of the rodeo circuit in 1992 is commanding new audiences
across the nation and the world.
BEYOND THE BULL taps into the adrenaline of the PBR Built Ford Tough(R)
Series tour, where 45 competitors battle each other and their bovine athletes
throughout the year to garner a million dollar prize and the championship
title. If the riders are lucky, they can stay on the bull for a full eight
seconds to qualify for monetary prizes; if not, they fall in the rankings and
walk away without a dime. With access to never-before-seen moments of the
tour, TLC's BEYOND THE BULL takes fans and novices alike into the fast-paced
world of professional bull riding. Viewers will see these riders as they work
hard to prepare for each tournament, play hard to blow off steam, embrace fame
and adoring fans, manage their careers and professional obligations, and
battle their own fears on the dirt and in their lives.
PBR CEO Randy Bernard said, "BEYOND THE BULL is going to be a wild ride.
We're excited that television viewers will finally get a chance to see behind-
the-scenes of the action and drama of the PBR."
BEYOND THE BULL spotlights three riders as they compete, chase the purse
and tempt fate. Each leads a hectic life -- balancing careers, families and
children, and battling personal demons and fears. And with every bull he
mounts, each rider risks broken bones, dashed dreams and a crushed ego.
Viewers will meet dashing young Australian Brendon Clark, who navigates
through his sophomore season on the circuit; cattle rancher and newly engaged
J.W. Hart, who has been successful but hasn't reached the championship
pinnacle; and veteran family man and Brazilian native Adriano Moraes, who is
vying for an unprecedented third crown. In addition to the riders themselves,
BEYOND THE BULL also follows PBR medical director Dr. Tandy Freeman; J.W.'s
fiance LeAnn Stilley; Adriano's wife Flavia Moraes; and Brendon's girlfriend
Anna Hunt.
In bull riding, you could win one million dollars if you can hang on to a
bucking bull for eight seconds. But is it worth the risk of injury and
possible death with a wild animal? As Dr. Tandy Freeman, chief physician of
PBR, notes, "it's not if you'll get hurt, but when ... and how badly."
BEYOND THE BULL is produced by Authentic Entertainment for TLC. For
Authentic Entertainment, Tom Rogan and Lauren Lexton are executive producers.
For TLC, Julie Rose McCully is executive producer.
Discovery Communications is the leading global real-world media and
entertainment company. Discovery has grown from its core property, the
Discovery Channel, first launched in the United States in 1985, to current
global operations in more than 160 countries and territories with 1.3 billion
cumulative subscribers. DCI's over 90 networks of distinctive programming
represent 25 network entertainment brands including TLC, Animal Planet, Travel
Channel, Discovery Health Channel, Discovery Kids, Discovery Times Channel,
The Science Channel, Military Channel, Discovery Home Channel, Discovery en
Espanol, Discovery Kids En Espanol, Discovery HD Theater, FitTV, Discovery
Travel & Living (Viajar y Vivir), Discovery Home & Health and Discovery Real
Time. DCI's other properties consist of Discovery Education and Discovery
Commerce, which operates 120 Discovery Channel Stores. DCI also distributes
BBC America in the United States. DCI's ownership consists of four
shareholders: Discovery Holding Company (Nasdaq: DISCA; DISCB), Cox
Communications, Inc., Advance/Newhouse Communications and John S. Hendricks,
the Company's Founder and Chairman.
SOURCE TLC
Series Gives Unprecedented Access Into the Lives of Professional Bull Riders
LAS VEGAS, Nov. 7 /PRNewswire/ -- TLC executive vice president and general
manager David Abraham announced today that the network will debut a new 10-
part series BEYOND THE BULL, to premiere on Tuesday, January 17, 2006 at 9 PM
(ET/PT). "In launching a series like BEYOND THE BULL, we turn our lens on a
group of men who have a passion for life -- and risk it -- each and every
weekend," noted Abraham. "BEYOND THE BULL is a natural addition to TLC's
programming slate as these stories touch viewers and ignite an appreciation
for living life to its fullest while engaging in one of the world's most
dangerous sports."
Based on a Scarborough Sports Marketing survey, the number of people who
watched or attended a Professional Bull Rider (PBR) event ballooned by 52
percent from 2002 to 2004, making it the fastest-growing professional sport in
America. And -- with a fan base of 16 million -- the dynamic sport that
officially broke off of the rodeo circuit in 1992 is commanding new audiences
across the nation and the world.
BEYOND THE BULL taps into the adrenaline of the PBR Built Ford Tough(R)
Series tour, where 45 competitors battle each other and their bovine athletes
throughout the year to garner a million dollar prize and the championship
title. If the riders are lucky, they can stay on the bull for a full eight
seconds to qualify for monetary prizes; if not, they fall in the rankings and
walk away without a dime. With access to never-before-seen moments of the
tour, TLC's BEYOND THE BULL takes fans and novices alike into the fast-paced
world of professional bull riding. Viewers will see these riders as they work
hard to prepare for each tournament, play hard to blow off steam, embrace fame
and adoring fans, manage their careers and professional obligations, and
battle their own fears on the dirt and in their lives.
PBR CEO Randy Bernard said, "BEYOND THE BULL is going to be a wild ride.
We're excited that television viewers will finally get a chance to see behind-
the-scenes of the action and drama of the PBR."
BEYOND THE BULL spotlights three riders as they compete, chase the purse
and tempt fate. Each leads a hectic life -- balancing careers, families and
children, and battling personal demons and fears. And with every bull he
mounts, each rider risks broken bones, dashed dreams and a crushed ego.
Viewers will meet dashing young Australian Brendon Clark, who navigates
through his sophomore season on the circuit; cattle rancher and newly engaged
J.W. Hart, who has been successful but hasn't reached the championship
pinnacle; and veteran family man and Brazilian native Adriano Moraes, who is
vying for an unprecedented third crown. In addition to the riders themselves,
BEYOND THE BULL also follows PBR medical director Dr. Tandy Freeman; J.W.'s
fiance LeAnn Stilley; Adriano's wife Flavia Moraes; and Brendon's girlfriend
Anna Hunt.
In bull riding, you could win one million dollars if you can hang on to a
bucking bull for eight seconds. But is it worth the risk of injury and
possible death with a wild animal? As Dr. Tandy Freeman, chief physician of
PBR, notes, "it's not if you'll get hurt, but when ... and how badly."
BEYOND THE BULL is produced by Authentic Entertainment for TLC. For
Authentic Entertainment, Tom Rogan and Lauren Lexton are executive producers.
For TLC, Julie Rose McCully is executive producer.
Discovery Communications is the leading global real-world media and
entertainment company. Discovery has grown from its core property, the
Discovery Channel, first launched in the United States in 1985, to current
global operations in more than 160 countries and territories with 1.3 billion
cumulative subscribers. DCI's over 90 networks of distinctive programming
represent 25 network entertainment brands including TLC, Animal Planet, Travel
Channel, Discovery Health Channel, Discovery Kids, Discovery Times Channel,
The Science Channel, Military Channel, Discovery Home Channel, Discovery en
Espanol, Discovery Kids En Espanol, Discovery HD Theater, FitTV, Discovery
Travel & Living (Viajar y Vivir), Discovery Home & Health and Discovery Real
Time. DCI's other properties consist of Discovery Education and Discovery
Commerce, which operates 120 Discovery Channel Stores. DCI also distributes
BBC America in the United States. DCI's ownership consists of four
shareholders: Discovery Holding Company (Nasdaq: DISCA; DISCB), Cox
Communications, Inc., Advance/Newhouse Communications and John S. Hendricks,
the Company's Founder and Chairman.
SOURCE TLC
